2025
From Products to Systems: The Agentic AI Shift
How agentic AI is challenging how we build software — and even the very idea of what a product is.
John Moriarty
UX / product design leader
Product design leader building enterprise AI tools and platforms. I combine systems thinking and user-centered design to bring clarity to complexity and help teams deliver high-impact work.
Currently leading product design at DataRobot where we are creating the infrastructure for teams to build agentic applications, powered by predictive and generative AI workflows. Before this, I was building AI products in Accenture, creating digital learning experiences in HMH and designing consumer products with Design Partners.
Selected work
Below is a small cross-section of relevant work that I can share (a lot is under NDA). I'm happy to walk through my process and discuss these examples, get in touch to learn more.
Designing for agentic AI
Leading the design of features that help AI builders scaffold and operate agentic pipelines, bringing code-first and UI workflows together into a cohesive and intuitive experience.
DataRobot AI platform redesign
Led a major redesign of DataRobot to accommodate new GenAI capabilities, improve usability and increase adoption across core workflows. Read more about the process here.
Design leadership at DataRobot
Design ops, team strategy and coaching a global team of 10 designers and UX researchers across 11 time zones, ensuring they have what they need to do the best work of their careers.
Enterprise design system for Accenture
Initiated and led the design of a global design system used across Accenture web apps—establishing a scalable, systematic foundation still in use today.
Accenture AI logistics platform
The Accenture Logistics Platform uses machine learning to help postal companies deliver parcels more efficiently by optimizing existing networks. Piloted with the US Postal Service.
Consumer product design
From smart home devices to iPad accessories, I've designed award-winning products for brands like Logitech, Cricut, and Panasonic—blending physical and digital design to improve everyday life.
Writing
These articles represent my latest thinking on how AI is reshaping how we design, build software and lead teams.
Experience
Based in Dublin, Ireland, I have 18+ years of experience designing and scaling digital products—from early stage startups to global enterprises. Recent focus areas include:
- Design leadership: Design ops, scaling global teams, talent development.
- Product: Product management, stakeholder alignment, experience strategy.
- AI design: UX for agentic / generative AI, AI explainability, human-in-the-loop feedback.
- Craft: Interaction design, UI, design systems, IA, systems thinking, UX research.
Head of product design · DataRobot
DataRobot2022 - Present
I lead product design at DataRobot, working closely with product and engineering leadership to shape the product strategy and user experience for our enterprise AI platform. I recently led a full platform redesign and we're now building new generative and agentic AI capabilities. I also manage a globally distributed design and UX research team, ensuring they have what they need to help bring our vision to life.
Design director · Accenture
Accenture The Dock2016 - 2022
As Design Director at The Dock, Accenture's global innovation hub in Dublin, I led product design and strategy for a range of enterprise projects within the New Products and Services group. I co-led a 20-person multi-disciplinary design team, providing design direction for a diverse range of AI-enabled emerging technology projects.
Senior UX/UI designer · HMH
HMH2015 - 2016
At HMH, the second-largest education publisher in the US, I was focused on building digital classroom experiences for teachers and students such as 'Science Dimensions', an interactive K–12 science program.
Design director · Design Partners
Design Partners2010 - 2014 / 2006 - 2011
Opened the San Francisco branch of this Irish industrial design consultancy, co-led design, ops, and business development, while building a team and working with various Bay Area start-ups. I also worked with Design Partners in Dublin from 2006 to 2011. That foundation in physical product design still shapes my approach today; grounding work in user needs, the power of prototyping and a deep respect for how things are made.
Speaking
I have spoken about design, AI and emerging technology at several conferences and am available for speaking engagements. Please get in touch if you would like to discuss.
See all previous talks
